SEM (Search Engine Marketing)

No 1 question I get from the beginners is

1) What's the exact difference between Search engine optimization and Search engine marketing? So to end the hassle and without talking  BS, here is the difference between the two in Broad

• SEO: Earning traffic through unpaid or free listings
• SEM: Buying traffic through paid search listings

Who should read this blog? Target Audience?

1) People who are having 0-1 year of experience in SEO can benefit from this Blogspot. Experienced candidate in SEO who want to know where to start from in SEM field can benefit from this blog post 
2) Complete fresher who wants to know about SEM 

Let's Dive Into SEM (Search Engine Marketing )

Search Engine Marketing is an internet marketing technique in which we pay to different platforms where we want to advertise our ads so that we can get the results we want for our business 

Initially, Search Engine Marketing was a broader term which comprised of SEO (search Engine Optimization) as well as PPC (pay per Click) techniques but now it is more of a paid version of marketing

now the whole game of SEM revolves and depends highly on the above two highlighted words (Platform and Result )

Platforms: There are various platforms you can choose to showcase your advertisement like on Google, Bing, Yahoo, Instagram, linkedIn, Gmail and much more. Most of them are concerned with Google Bing and Yahoo 

Results: So basically when a Company/Client approaches a Digital marketing company or PPC/ Campaign  Manager, they have a specific need or result they want by placing their advertisement

on various platforms. Common results Companies/Clients want are as follows 

1) To increase brand awareness.

2) To get more no of Likes or views 

3) To get a call by placing call to action in their add

4) To showcase their local business so people can find their business locally and can get directly to them using location ad extension.

5) To increase sale of their product 

6) To reach out to the international market as well helping them to expand their  business 

Where to start from for doing search engine marketing

Google  Adwords  is the best option to start your career in Search Engine Marketing

a gist of what we are about to cover in further reading

1) What is Google AdWords? Who use it? and what's the future in it
2) Advantages / Who should Use It
3) How To use it
4) Types
5) Google AdWords certification 2017 (Search, Display, Mobile, video, Shopping )
6) How to make money from the knowledge you gained in this process

1) What Is Google AdWords?

Rather than bombarding technical words in front of you I'll show you the pictures of different kind of ads and what Google AdWords is all about 

                                                  1) Search Advertisement

This Type of marketing is done for business owner / Service providers who want to showcase their ads whenever the user searches for a service or product  which is similar to the business they run

Search Advertising is one the format in which AdWords provides a business to showcase their ads whenever the customer searches on Google fro a service 

These Types of Ads are beneficial for small to medium business owner because normally whenever a customer is in need of something he/she will search on google for example 

 I need to buy a car. I'll search on google "Buy a car in  Pune ". It will show me all the relevant ads which will help me buy my car.

There are many things which come under showcasing your ads on search result which we will discuss in other posts 

2) Display Advertisement 

This kind of advertisement is beneficial for the business owner who has some kind of product to showcase or the company wants to increase Brand Awareness. This Kind of Advertisement is shown on websites, Blogs, and other third party websites and network which are affiliated with Google or who are taken over by Google

3) Mobile Advertisement

 

This kind of advertisement is basically an extension of normal advertising. This is similar to display and search advertising but is specifically focused on mobiles

Most of the searches done in the world are from mobile rather than Pc's, Laptop, Tablets. So after calculating and analyzing where your ads will give you more value you should opt out for this kind of advertisement

                                      Future of SEM /PPC Manager /Campaign Manager

If you are concerned about your future while entering or starting your career as a campaign manager or PPC manager then stay relaxed because it is here to stay as long as something more powerful than Google Is discovered 

WHY ?

So if this is the biggest chunk of reason for google's revenue then Google will make sure that SEM, AdWords is here to stay 

© Prateek Gangwal